Immersive technology in tourism

Immersive technology in tourism

This study module explores the opportunities immersive technologies offer for the tourism sector, especially for small and micro-enterprises in rural and remote areas. Based on insights from the GLOW2.0 project, the module highlights how XR technologies can enhance visitor experiences, support innovation, and open new avenues for storytelling and engagement, including night-time tourism experiences under starry skies.

Participants will learn how to overcome common challenges such as limited resources or technical know-how. Through inspiring examples and practical guidance learners will discover how immersive tools can be both accessible and impactful—helping tourism businesses stand out and thrive in a competitive market.

Who is this course for: SMEs and any tourism operators interested in utilising darkness in their offerings.

Hours of study: 2-3

Language: English

Availability: 2033

More about the subject:  https://www.interreg-npa.eu/projects/glow20/home/

See also other micro-studies related to Dark Sky Tourism:

• Introduction to Dark Sky Tourism covers the basics of dark sky tourism, light pollution and its impacts, and the potential of darkness in tourism.
• Dark Sky Science for Tourism introduces you to light pollution, value of darkness and benefits for tourism.
• Service Design for Dark Sky Tourism helps you create your own Dark Sky Tourism product with user-centric methods.

This study module has been created by NPA GLOW2.0 Green energy technologies for tourism growth. The project's goal is to support enterprises and public organisations in developing tourism flow during the dark autumn and winter months. GLOW2.0 is funded by the Interreg NPA program.