• Tästä löydät sisällössä käytetyt lähteet, joihin voit halutessasi syventyä myöhemmin:

    [1] Miller, D., & Peterson, J. J. (2020). Marketing made simple: A step-by-step storybrand guide for any business. Harpercollins Leadership.

    [2] Bar-Yam, Y. (2004). Making things work: solving complex problems in a complex world. NECSI, Knowledge Press.

    [3] McGrath, R. G., & MacMillan, I. C. (1995). Discovery-driven planning. Harvard Business Review

    [4] Steel, P. (2007). The nature of procrastination: a meta-analytic and theoretical review of quintessential self-regulatory failure. Psychological bulletin, 133(1), 65.

    [5] Sarasvathy, S. D. (2009). Effectuation: Elements of entrepreneurial expertise. Edward Elgar Publishing.

    [6] Somervuori, O. (2018) Miksä maksaa? Hinnoittelun psykologiaa. Docendo

    [7] Fogg, B. J. (2009, April). A behavior model for persuasive design. In Proceedings of the 4th international Conference on Persuasive Technology (pp. 1-7).

    [8] Christensen, C. M. (2013). The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.

    [9] Christensen, C., & Raynor, M. (2013). The innovator’s solution: Creating and sustaining successful growth. Harvard Business Review Press.

    [10] Dori, D. (2019). Model-based Systems Engineering: Advanced Approaches with OPM. edX online course

    [11] Miller, D. (2017). Building a storybrand: clarify your message so customers will listen. HarperCollins Leadership.

    [12] Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers’ jobs to be done. Harvard business review, 94(9), 54-62.

    [13] Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

    [14] Reis, E. (2011). The lean startup. Penguin

    [15] Blank, S., & Dorf, B. (2020). The startup owner’s manual: The step-by-step guide for building a great company. John Wiley & Sons.

    [16] Jacobs, J. (1970). The economy of cities. Vintage.

    [17] Raffiee, J., & Feng, J. (2014). Should I quit my day job?: A hybrid path to entrepreneurship. Academy of management journal, 57(4), 936-963.


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